Here you’ll find a selection of Absurd opinions from our authors on the latest trends in marketing, SEO, copywriting, content creation and advertising.
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70% opting out of cookies: A marketing dilemma?
How will the end of cookies affect the marketing profession?
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Why so many businesses underestimate the power of marketing
Marketing is important – why do so many businesses forget that?
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FT reveals a 40% boost in content quality by using ChatGPT
The marketing profession could benefit from AI… if it learns how to use it properly.
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Copywriting: How to write for different platforms
How to write for platforms.
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So, you want to be a copywriter?
Want a glimpse into your potential career?
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Beyond the buzz: Is brand purpose overrated?
The concept of ‘brand purpose’ has been hailed as the ultimate driver of consumer loyalty and business success. Marketers have consistently advocated for brands to find their ‘higher calling’ and align their mission with social or environmental causes. “To inspire and nurture the human spirit—one person, one cup, and one neighbourhood at a time.” –…
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