Here you’ll find a selection of Absurd opinions from our authors on the latest trends in marketing, SEO, copywriting, content creation and advertising.
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Beyond the buzz: Is brand purpose overrated?
The concept of ‘brand purpose’ has been hailed as the ultimate driver of consumer loyalty and business success. Marketers have consistently advocated for brands to find their ‘higher calling’ and align their mission with social or environmental causes. “To inspire and nurture the human spirit—one person, one cup, and one neighbourhood at a time.” –…
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The Psychology of clicks: Neuromarketing for Copywriters
How to get more clicks on your content with neuromarketing principles.
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🔒How to become a copywriter without a marketing degree
Got a passion for words and don’t know what to do with it? You could be a copywriter…
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Fear-based marketing: Dark magic?
Want to harness the power of fear-based marketing?
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The secrets of “Goldilocks marketing?”
An exploration of “price relativity” theory.
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The History of Advertising
How did advertising change the way Americans spell?
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