Opinion
-
According to a new study by Ipsos only 35% of professional marketers have the foundational knowledge of marketing.
-
Jargon is the enemy of clear writing. It clouds meaning and confuses your reader. If you’re a copywriter, avoid jargon at all costs…
-
Do you know the difference between brand building and performance marketing?
-
If you can beat these five objections, you’ll be a great copywriter…
-
There’s plenty of talk about the ideal word count for SEO, but what do readers want?
-
Throughout history there have been attempts by individuals, administrations, and governments to create a “brand.”
-
Copywriters could learn a thing or two about crisis PR from the Royal Family…
-
According to a recent survey, social media is overrated as a marketing strategy…
-
When you choose a company name, think of the poor copywriter who has to market it for you.
-
Guinness is clearly doing something right… is it their marketing?
-
What do you think about Coke’s branding and marketing strategy?
