Here you’ll find a selection of Absurd opinions from our authors on the latest trends in marketing, SEO, copywriting, content creation and advertising.
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AI is changing the marketing profession. Are you ready?
How has AI changed the face of marketing and advertising?
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Why do supermarkets run loyalty schemes?
Ever wondered why supermarkets want you to sign up to loyalty schemes?
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The power of ‘growth mindset’ in copywriting careers
Is this the key to success?
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Three SEO secrets every copywriter should know
Are you ready to unleash the power of SEO?
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Book review: The Choice Factory – By Richard Shotton
I started reading The Choice Factory shortly after I got a job as a copywriter. I wanted to learn more about consumer behaviour and behavioural economics so I could write better advertisements. Richard Shotton provided great insight into both of those things and changed the way I looked at marketing copywriting from a fundamental level.…
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🔒Who’s who in a marketing agency?
Ever wondered about the various roles inside a marketing agency?
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