Privacy policy

Last updated: 13 July 2026

Introduction

Absurd Insights (“we”, “us”, or “our”) is committed to protecting your privacy. This policy explains what information we collect when you visit www.absurdinsights.co.uk, why we collect it, and how we use it.

Information we collect

Depending on how you use our website, we may collect:

  • Information you choose to provide through our website forms.
  • Technical information such as your IP address, browser type, device information, and pages visited.
  • Information collected through cookies or similar technologies. (Please visit our cookie policy for more information).

How we use your information

We use information to:

  • Respond to enquiries.
  • Provide our services.
  • Improve our website and user experience.
  • Monitor website performance and security.
  • Meet our legal obligations where required.

We only collect information that is necessary for these purposes.

Cookies

Our website may use cookies to help it function correctly and to understand how visitors use the site. You can control or disable cookies through your browser settings, although doing so may affect how the website works.

Sharing your information

We do not sell your personal information.

We may share information with trusted service providers who help us operate our website or deliver our services, where necessary. We may also disclose information if required by law.

Data retention

We only keep personal information for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

Your rights

Under UK data protection law, you have the right to:

  • Request access to your personal information.
  • Request that inaccurate information is corrected.
  • Request that your information is deleted where appropriate.
  • Object to or restrict certain types of processing.
  • Lodge a complaint with the Information Commissioner’s Office (ICO).

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be published on this page, and the revised version will take effect from the date shown at the top of the policy.