Last updated: 13 July 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function correctly, remember your preferences, and provide information about how visitors use the site.
Our approach
We are committed to handling data responsibly and strive to follow the principles of the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection and privacy laws. Where it is necessary, appropriate and within our control, we seek to apply these principles and recognised good practice to the way our website operates and how any information is handled.
As this website is built using WordPress and may rely on third-party themes, plugins and services, some aspects of cookie management are outside our direct control. Where this is the case, we make reasonable efforts to choose reputable providers and to configure the website in a way that supports good data protection practices.How cookies are used on this website
Whilst we aim to keep the use of cookies to a minimum, we do not have complete control over every cookie that may be placed by the underlying platform or third-party services.
Types of cookies you may encounter
Essential cookies
These cookies are necessary for the website to function correctly. They enable core features and help keep the website secure.
Analytics cookies
If enabled, these cookies help us understand how visitors use the website so we can improve its performance and usability. Information collected is typically aggregated and does not directly identify individual visitors.
Functional cookies
These cookies remember preferences or settings to improve your experience when using the website.
Third-party cookies
Some features provided through WordPress plugins or embedded content may place cookies on your device. These cookies are controlled by the relevant third-party providers rather than by Absurd Insights.
Managing cookies
Most web browsers allow you to view, block or delete cookies through their settings. Please note that disabling certain cookies may affect how parts of the website function.
Changes to this policy
As our website evolves and the WordPress platform, themes or plugins change over time, the cookies used may also change. We may update this Cookie Policy periodically to reflect those changes. Any updates will be published on this page with the revised date shown above.