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Richard Croxford’s

Absurd Insights

  • What’s in a copywriter’s inbox?
    14th February 2024

    What’s in a copywriter’s inbox?

    I subscribe to a few different email lists and newsletters that I wanted to share with you.

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  • 🔒On the vulnerability of sharing
    12th February 2024

    🔒On the vulnerability of sharing

    I saw two painful comments under one of my LinkedIn posts the other day…

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  • I have writer’s block
    9th February 2024

    I have writer’s block

    I’m going to be honest – I’ve had writer’s block for about a week now…

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  • How to defeat “analysis paralysis goblins”
    7th February 2024

    How to defeat “analysis paralysis goblins”

    I was walking down the super market aisle the other day and I saw a woman under the spell of a goblin.

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  • When does advertising become creepy?
    5th February 2024

    When does advertising become creepy?

    Personalisation is a very common marketing technique, but when does it go too far?

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  • Why negative space makes adverts powerful
    2nd February 2024

    Why negative space makes adverts powerful

    I was riding the tube and an advert caught my eye…

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  • Top 5 marketing TED Talks of all time
    31st January 2024

    Top 5 marketing TED Talks of all time

    The 5 best marketing Ted Talks of all time!

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  • Do celebrity endorsements actually work in brand marketing?
    29th January 2024

    Do celebrity endorsements actually work in brand marketing?

    Johnny Depp got paid $20 million for the Dior adverts – was it worth it?

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  • How to spot ChatGPT content
    26th January 2024

    How to spot ChatGPT content

    Can you spot which articles are ChatGPT and which are written by humans?

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  • Eight trends in AI and social media for 2024
    24th January 2024

    Eight trends in AI and social media for 2024

    Here are eight AI-driven social media marketing trends that you need to adapt to in 2024!

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  • Nostalgia vs ‘Nowstalgia’ marketing
    22nd January 2024

    Nostalgia vs ‘Nowstalgia’ marketing

    The window for nostalgia has changed and marketers need to be aware of its impact.

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  • 🔒A copywriter’s guide to building brand equity
    19th January 2024

    🔒A copywriter’s guide to building brand equity

    Learn how to build brand equity for your product.

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  • Five tips to get your creative juices flowing
    17th January 2024

    Five tips to get your creative juices flowing

    Lots of jobs in the marketing profession rely on creativity, artistic flair and thinking outside the box. That’s why it is so important to both your current role and future employability to foster your creativity, let it grow and develop. For copywriters, maintaining a steady stream of fresh ideas can be a challenge, especially when…

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  • How to teach yourself SEO in just three months
    15th January 2024

    How to teach yourself SEO in just three months

    At the start of last year, I hadn’t even heard of SEO, but last month one of my client’s webpages moved up the rankings and overtook their competitors as a result of my efforts. By rights, they had slim chance of getting to the top of the rankings as their competitor is a brand that…

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  • 7 tips for using ChatGPT in 2024
    12th January 2024

    7 tips for using ChatGPT in 2024

    Get off to a flying start in 2024 by using ChatGPT to its full potential.

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