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When I finished university, I knew one thing for certain – I enjoyed writing. I had just completed four years doing a degree in politics, which I was still interested in, but I had no intention of going into the political sphere anymore. I had been turned away from politics by the backstabbing, lying and…
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Blogging could be the key to getting the job you want…
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Here are some quick tips from famous authors that could improve your copywriting.
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Learn how to use meta descriptions to entice users and generate a good SEO score.
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Learn how to use headings to create effective and persuasive copy.
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Do you know what a USP is? No? You should!
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What is foot-in-the-door theory and how can you use it?
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Learn how to speak the language of ChatGPT. The quickest way to become highly employable!
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How has AI changed the face of marketing and advertising?
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Ever wondered why supermarkets want you to sign up to loyalty schemes?
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Are you ready to unleash the power of SEO?
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I started reading The Choice Factory shortly after I got a job as a copywriter. I wanted to learn more about consumer behaviour and behavioural economics so I could write better advertisements. Richard Shotton provided great insight into both of those things and changed the way I looked at marketing copywriting from a fundamental level.…
