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Corporate Social Responsibility (CSR) has become increasingly important to modern marketing strategies.
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I write for accountants and solicitors, whose whole business is centred around trust…
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Copywriters could learn a thing or two about crisis PR from the Royal Family…
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What is minimalist copywriting and how do you write it?
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According to a recent survey, social media is overrated as a marketing strategy…
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When you choose a company name, think of the poor copywriter who has to market it for you.
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Learn how to write industry insight pieces properly…
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Guinness is clearly doing something right… is it their marketing?
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What do you think about Coke’s branding and marketing strategy?
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What if Harry Potter worked in a marketing agency?
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Will people feel comfortable using your product on the London Underground?
