I recently landed my dream job, as a content writer, in an agency that handles marketing for accountants and soliciting firms.

It was a shock to the system, in a good way.

The hours I have spent writing in my new job have been as rewarding as they have been enjoyable.

Although some projects I worked on were challenging, they definitely taught me how to write more effectively.

Here are four things I discovered about content writing in my first week.

  1. I can write far more than I thought
  2. Content writing is a varied role
  3. Organisation is crucial
  4. Content writing is fun

I can write far more than I thought

Reflecting on my first week, I was shocked at just how many words I had committed to paper.

Even during my time at university, I never produced so much content.

It is easy to let productivity slip when you are living at home. You can fool yourself into thinking that you will complete a blog post later or read a book tomorrow.

When you are in an office environment your ability to focus really dials up.

I am not stunned at the productivity increase caused by a professional work environment. Obviously, I had expected this.

But I am thrilled by the sheer scale of change in content output.

Whilst I am still slow in comparison to some of my more experienced colleagues, I never realised just how productive I could be.


Content writing is a varied role

In just one week, I have worked on over ten projects.

Some of these were simple, like blog posts, web profiles, and press releases. Others were more complicated, like testimonial case studies or research projects.

Some have taken me a mere thirty minutes to complete whilst others have consumed my entire day.

Content writing is an incredibly varied role that requires you to jump from one type of content to the other in the blink of an eye.

Some required hours of research and others were out of my head and onto the page in no time.

I have barely scratched the surface of the myriad of content types that are used in marketing. I cannot wait to cut my teeth on other projects.

My new role as a content writer has been incredibly diverse – even in the first week alone.


Organisation is crucial

Having deadlines and expectations means that I must remain organised.

Using a work plan really helps to lay out my expected output for the week but when extra projects come in, or training needs completing, my workplan starts looking more flexible.

Organising your work as a content writer is absolutely fundamental to successful completion of projects.

I could not keep on top of the expected content output if it had not been for some useful organisational tips from my colleagues.

Whether it was categorising my emails into folders or writing out my to-do-list each morning, these lessons were vital to maintaining productivity.


Content writing is fun

As someone who has always been creative, it has been a joy to work in a role that values originality.

Content writers must follow an agency style guide, so putting your own voice into your work is sometimes difficult.

However, coming up with headlines and the body copy is on you.

Creativity is a valued commodity within a content writing department.

Developing ideas for blogs, ads and articles is often left entirely to the content writer’s creativity.

That is what I enjoyed most about my first week.

Every morning, when I walked into the office, the creative juices would start flowing and I would get excited to work on the day’s projects.

It has been a blast so far!

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3 responses to “Four surprising things I discovered in my first week as a copywriter”

  1. hey

    cool blog 🙂 will give it a follow and a like !

    Like

  2. Love This !! my thoughts on this ….

    Thanks – PomKing
    http://www.pomeranianpuppies.uk

    Like

  3. […] learned this in my very first week on the job, from a colleague who taught me a few valuable strategies to stay ahead of my […]

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