How to become a copywriter

Copywriting has changed. That’s why we started Absurd Insights.

It’s no longer just about your ability to craft a story, spin a yarn and come up with a catchy title!

To become a copywriter, you need to be understand the industry, have a broad knowledge of the marketing process and develop some great strategies for coming up with content.

We have some of the best content when it comes to copywriting, written by genuine professionals in the marketing field.

I asked, you answered! What makes a great copywriter?

What do copywriters think is the most important aspect of their job?
Jargon – Last refuge of the scoundrel

Jargon is the enemy of clear writing. It clouds meaning and confuses your reader. If you’re a copywriter, avoid jargon at all costs…
How to be a great copywriter

On my desk I have a memo and I think you should read it too…
“Greenhushing” – A new marketing buzzword?

Is “greenhushing” the new marketing buzzword?
The “PAS” copywriting framework – A shortcut to success

The PAS framework will take your copywriting to new heights…
Crisis copywriting (for King Charles)

Copywriters could learn a thing or two about crisis PR from the Royal Family…
Minimalist copywriting and baby shoes

What is minimalist copywriting and how do you write it?
On company names and copywriting

When you choose a company name, think of the poor copywriter who has to market it for you.
How to write industry leading insights

Learn how to write industry insight pieces properly…
How to write amazing microcopy

Microcopy, the little sentences with massive effects…
What kind of copywriter are you?

There are 10 kinds of copywriter…
What’s in a copywriter’s inbox?

I subscribe to a few different email lists and newsletters that I wanted to share with you.
🔒On the vulnerability of sharing

I saw two painful comments under one of my LinkedIn posts the other day…
I have writer’s block

I’m going to be honest – I’ve had writer’s block for about a week now…
Why negative space makes adverts powerful

I was riding the tube and an advert caught my eye…