Content writing
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I saw two painful comments under one of my LinkedIn posts the other day…
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I was walking down the super market aisle the other day and I saw a woman under the spell of a goblin.
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Personalisation is a very common marketing technique, but when does it go too far?
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I was riding the tube and an advert caught my eye…
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Learn how to build brand equity for your product.
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Here are some quick tips from famous authors that could improve your copywriting.
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What is foot-in-the-door theory and how can you use it?
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Having recently started my career as a content writer, here are 4 things I learned in my first week.
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David Ogilvy, King of Advertising, codified the knowledge he acquired over his long career into a book. Here are three key lessons.
