Content writing
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What do copywriters think is the most important aspect of their job?
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Jargon is the enemy of clear writing. It clouds meaning and confuses your reader. If you’re a copywriter, avoid jargon at all costs…
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On my desk I have a memo and I think you should read it too…
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Do you know the difference between brand building and performance marketing?
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If you can beat these five objections, you’ll be a great copywriter…
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The marketing funnel is a fundamental part of your role as a copywriter…
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The PAS framework will take your copywriting to new heights…
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Irreverence is the key to great ideas, according to Sir John Hegarty…
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There’s plenty of talk about the ideal word count for SEO, but what do readers want?
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Corporate Social Responsibility (CSR) has become increasingly important to modern marketing strategies.
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I write for accountants and solicitors, whose whole business is centred around trust…
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Copywriters could learn a thing or two about crisis PR from the Royal Family…
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What is minimalist copywriting and how do you write it?
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When you choose a company name, think of the poor copywriter who has to market it for you.
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Learn how to write industry insight pieces properly…