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How to spot ChatGPT content
Can you spot which articles are ChatGPT and which are written by humans?
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Nostalgia vs ‘Nowstalgia’ marketing
The window for nostalgia has changed and marketers need to be aware of its impact.
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🔒A copywriter’s guide to building brand equity
Learn how to build brand equity for your product.
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Five tips to get your creative juices flowing
Lots of jobs in the marketing profession rely on creativity, artistic flair and thinking outside the box. That’s why it is so important to both your current role and future employability to foster your creativity, let it grow and develop. For copywriters, maintaining a steady stream of fresh ideas can be a challenge, especially when…
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