Writing Tips
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According to a new study by Ipsos only 35% of professional marketers have the foundational knowledge of marketing.
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On my desk I have a memo and I think you should read it too…
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The marketing funnel is a fundamental part of your role as a copywriter…
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There’s plenty of talk about the ideal word count for SEO, but what do readers want?
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Lots of jobs in the marketing profession rely on creativity, artistic flair and thinking outside the box. That’s why it is so important to both your current role and future employability to foster your creativity, let it grow and develop. For copywriters, maintaining a steady stream of fresh ideas can be a challenge, especially when…
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David Ogilvy, King of Advertising, codified the knowledge he acquired over his long career into a book. Here are three key lessons.
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Want to know how to be a better writer? Ann Handley might have all the answers…
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I think Christopher Hitchens might be the best essay writer of all time and here is why…