Marketing Psychology
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If you can beat these five objections, you’ll be a great copywriter…
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The marketing funnel is a fundamental part of your role as a copywriter…
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Throughout history there have been attempts by individuals, administrations, and governments to create a “brand.”
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I write for accountants and solicitors, whose whole business is centred around trust…
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Guinness is clearly doing something right… is it their marketing?
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I was walking down the super market aisle the other day and I saw a woman under the spell of a goblin.
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What is foot-in-the-door theory and how can you use it?
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Ever wondered why supermarkets want you to sign up to loyalty schemes?
