Content Creation
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Jargon is the enemy of clear writing. It clouds meaning and confuses your reader. If you’re a copywriter, avoid jargon at all costs…
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If you can beat these five objections, you’ll be a great copywriter…
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The marketing funnel is a fundamental part of your role as a copywriter…
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Irreverence is the key to great ideas, according to Sir John Hegarty…
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There’s plenty of talk about the ideal word count for SEO, but what do readers want?
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Copywriters could learn a thing or two about crisis PR from the Royal Family…
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What is minimalist copywriting and how do you write it?
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When you choose a company name, think of the poor copywriter who has to market it for you.
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Learn how to write industry insight pieces properly…
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What if Harry Potter worked in a marketing agency?
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I subscribe to a few different email lists and newsletters that I wanted to share with you.
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I saw two painful comments under one of my LinkedIn posts the other day…
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I’m going to be honest – I’ve had writer’s block for about a week now…
