Advertising
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Are you ready to unleash the power of SEO?
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I started reading The Choice Factory shortly after I got a job as a copywriter. I wanted to learn more about consumer behaviour and behavioural economics so I could write better advertisements. Richard Shotton provided great insight into both of those things and changed the way I looked at marketing copywriting from a fundamental level.…
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Ever wondered about the various roles inside a marketing agency?
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How will the end of cookies affect the marketing profession?
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Marketing is important – why do so many businesses forget that?
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The marketing profession could benefit from AI… if it learns how to use it properly.
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The concept of ‘brand purpose’ has been hailed as the ultimate driver of consumer loyalty and business success. Marketers have consistently advocated for brands to find their ‘higher calling’ and align their mission with social or environmental causes. “To inspire and nurture the human spirit—one person, one cup, and one neighbourhood at a time.” –…
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How to get more clicks on your content with neuromarketing principles.
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Got a passion for words and don’t know what to do with it? You could be a copywriter…
