Advertising
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I write for accountants and solicitors, whose whole business is centred around trust…
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What is minimalist copywriting and how do you write it?
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According to a recent survey, social media is overrated as a marketing strategy…
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When you choose a company name, think of the poor copywriter who has to market it for you.
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Guinness is clearly doing something right… is it their marketing?
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What do you think about Coke’s branding and marketing strategy?
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What if Harry Potter worked in a marketing agency?
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Will people feel comfortable using your product on the London Underground?
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I saw two painful comments under one of my LinkedIn posts the other day…
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I was walking down the super market aisle the other day and I saw a woman under the spell of a goblin.
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Personalisation is a very common marketing technique, but when does it go too far?
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I was riding the tube and an advert caught my eye…
