Richard Croxford’s
When you choose a company name, think of the poor copywriter who has to market it for you.
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Learn how to write industry insight pieces properly…
Microcopy, the little sentences with massive effects…
There are 10 kinds of copywriter…
What do you think about Coke’s branding and marketing strategy?
What if Harry Potter worked in a marketing agency?
Will people feel comfortable using your product on the London Underground?
I subscribe to a few different email lists and newsletters that I wanted to share with you.
I saw two painful comments under one of my LinkedIn posts the other day…
I’m going to be honest – I’ve had writer’s block for about a week now…
I was walking down the super market aisle the other day and I saw a woman under the spell of a goblin.
Personalisation is a very common marketing technique, but when does it go too far?
I was riding the tube and an advert caught my eye…
The 5 best marketing Ted Talks of all time!
Can you spot which articles are ChatGPT and which are written by humans?
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